As we prepare Microsoft?



As we prepare Microsoft? The main profits, Microsoft gets from its two products - Microsoft Windows and Microsoft Office. It would seem, not so much for them to earn, but no! Once you have bought from Microsoft a copy of one of these products, they you will not easily let go. After a certain period of time you will have to pay them to upgrade your old version to a newer version. But these versions of them can be a great multitude, and as a result of the upgrade process can continue ad infinitum!

In theory, Microsoft-have nothing to complain about. His profit is growing by millions of dollars. Foreign competition for him is not terrible, as the manager of the unit «Information Worker» Jeff Raikes, Microsoft sells more per week Licenses Office, StarOffice and OpenOffice.org than a year. Microsoft, however, heavier and harder to compete to yourself. The fact that users do not want to move to new versions of their products.

To date, only about 25% of people working on the latest version of Windows, while the rest prefer the earlier versions, since they lack, and their capabilities. And rightly so. With each new version of its Microsoft makes changes to the product, but most of these changes concern only appearance. A simple example - MS Office 2007. "BBW, fewer opportunities" - that's probably the principle that a valid and Microsoft. In general, the result of the use of such products was the fact that the share of Microsoft Windows in the back of falling.

Certainly Microsoft is going with this as a fight. Of course, judging by everything, they are going to change the licensing scheme. Just take and raise prices for their products, they certainly can not. People need to explain why this time they have to pay "a little" more. The easiest way to do this if you sell the same, but slightly modified product in different packages. Some will buy the cheapest option, but there are others who will buy the same product, but expensive.
Once Microsoft is already used. The most glaring example - Windows XP Home Edition and Professional Edition. The operating system has been artificially divided into the two versions. Virtually no differences were, but the price is different. Now Microsoft is going to repeat this trick. For example, Windows Vista operating system they are going to be divided into nine editions.

All the hype with the arrest of the director of the village school because he used an illegal version of Windows XP, raised for the sake of lower demand for XP and raise it to a new operating system Vista. After this incident all over Russia there were massive "cleaning" of illegal copies of Windows, and not only Windows, but other programs known manufacturers. Strange but true: this very "clean" made by users of this software. Why? It is very simple - people intimidated. After all, most of the population of our country there is only a pirated copy of Windows, and then the principle: "And if there is no difference, why pay more?". So, after such a cleaning the user will not sit without a computer and are likely to run to the market to buy a licensed version of Windows XP, but then it will be a surprise. To be more precise - the new operating system Windows Vista, and yes it costs not much more expensive, but quality should be better. And the user forgetting the good old XP, buying Windows Vista.

Buying a new operating system, the user brings Microsoft profit, not much more than from the purchase of XP, but do not forget the nine publications, because in XP there are only two!
You may think that not all of them flee the store. I agree with that. Not all. But many, and some will not run, he will live in fear. And what to me to come home with a check? What will happen? And be very simple: check, violation of rights of Microsoft, arrest, court, fine. And this can only be considered the best scenario! Everything could happen much worse.
But if you think about: how to distinguish an unlicensed version of Windows from licensing? And the answer is simple: it is impossible to do. To do this contact only with the corporation itself.

 
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