Should you buy at the lowest prices?

  Should you buy at the lowest prices? The desire to save - one of the major factors affecting our consciousness in the moment of decision about buying goods or services.

The desire to pay less is not peculiar to ordinary people, and organizations - purchasing department wants to report to the leadership of less spending, and government agencies have traditionally practiced in the procurement tenders for the lowest prices.

Of course, moderate savings makes sense - but it always? Would you like to pipe the cooling system of a nuclear reactor, located near your town, were bought at the lowest price? Would you be against what the manufacturer of your machine purchased the braking system, choosing the least expensive proposal? How about the cheapest food for the school canteen, which your child?

  Buying at the lowest price is reasonable only in one case - the complete identity of all the proposals under consideration. To fulfill this condition is necessary to satisfy the three mandatory requirements - we need to realize exactly what we want, all the analyzed products must comply fully with each other without some variations, the purchase price must be the only relevant waste.

But 1,111,114. such a pattern can be observed only in theory 1,111,115. - The consumer, in most cases not able to appreciate all he needed quality of the proposed product, additional functionality may be a surprise for us, the products of different companies will inevitably differ from one another, the use of the product entails additional expenses.

Even if the goods produced at one plant, the difference in price in the neighboring shops can mean different transport and storage conditions, different levels of after sales service, speed of execution of documents, service levels, attention to the buyer. Sausage in a retail outlet can be brought in a dirty and damp truck, and can be in a sterile refrigerator - what do you think, after some of these methods, the product will be cheaper?

Here's what he said about it, John Ruskin, English art critic and the 19 th century:

  "It is unwise to pay too much, but even worse - to pay too little. When you pay too much, you lose a little money, and that's all. When you pay too little, you sometimes lose everything, because what you bought is incapable of doing something for which it was purchased.

One of the fathers of the Japanese economic miracle Dr. William Edwards Deming added to this the fact that:

  "It is unlikely that the world has something that someone from the people could not have done a little worse and sell a little cheaper, and consumers, which focus only on price, have become legitimate prey of such people."